History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

1900

Van Melle was founded

Van Melle founded in Breskens, Netherlands.

1932

Mentos becomes a reality

On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavoured caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.

1946

Perfetti was founded

Perfetti founded in Lainate, near Milan.

1950

New Mentos production

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

1960

Mentos in a roll

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1973

New Mentos varieties

While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit and mint flavours.

1976

First Tv Commercial

Mentos made its small screen debut with the first Fresh TV commercial.

1990

The Freshmaker

Mentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!

2001

Perfetti Van Melle Merger

The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

2005

Launch of Mentos UK

After being so popular in the rest of Europe, in 2005 Mentos was officially introduced to the UK.

2007

Introduced Mentos Gum

After launching in the rest of Europe in 2005, Mentos Gum made it's debut in the UK in 2007

2007

Setting world records

The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.

2012

Mentos UK on Facebook!

Mentos went social by opening up a Facebook account. Since then Mentos social presence has continued to grow.

2013

Mentos London Domination!

Mentos takes part in the largest outdoor confectionery campaign in London in December!

2013

Mentos 'Don't Become Your Dad'

Mentos launched the Don't Become Your Dad TV commercials - ensuring the world stays fresh!

2013

Mentos 'Shake Your Money Maker'

Mentos on-pack promotion for the chance to win £100,000!

2013

Mentos Launches New Strawberry Mix Roll

Mentos introduces a new fruity flavour - Strawberry Mix! 3 strawberry sensations in one roll - Sweet, Original & Sour!

2014

Mentos Fresh-up Your Pockets!

Mentos on-pack promotion with a 1 in 5 chance of winning over 1 million pocket prizes, from cameras, to gig tickets, shopping vouchers and wallets of cash!

2014

New Mentos Spearmint Roll

Mentos introduced a new and refreshing Spearmint flavour, especially developed for the UK market.

2014

New Mentos Choco!

Mentos continues to innovate and branches out into Mentos Choco - Including Mentos Choco & Caramel and Mentos Choco & Mint!!

2014

Mentos sponsors fresh telly e4!

Mentos teams up with 'Fresh Telly on E4' in a six month sponsorship deal.

2014

Mentos Pure Fresh Chewing Gum

Mentos has big pieces of gum for maximum freshness! It comes in a handy big bottle, perfect for your home, desk or car, or the pocket bottle, perfect for your bag or pocket!

2015

Mentos Ementicons!

Mentos launches new Ementicons Campaign, a fresh way to express yourself! Download the ementicons IOS keyboard and freshen-up your messages! Check it out at: www.ementicons.com

2015

Mentos Mentors

When did we stop connecting with people? How do you turn a stranger into a friend? Watch Mentos Mentors on YouTube: https://www.youtube.com/watch?v=CN1-yvo7gIg

#WhoSaysNoToMentos?

2015

Mentos Partners With Spotify!

Mentos teams up with digital music service Spotify to launch the Mentos Freshener; a brand new smart app designed to freshen up playlists. Creating new lists based on your favourite artists and tracks. Check it out: www.mentosfreshener.com

2015

Who Says No To Mentos?

Mentos launches new 360° campaign, fully supported with TV, VOD, Social Media, PR and a targeted outdoor campaign in Birmingham, including experiential and radio #MentosBirmingham.

2015

Who Says No To Mentos Outdoor Activation in Birmingham and Manchester

Mentos takes ‘Who Says No To Mentos?’ campaign further with total outdoor domination in Birmingham and Manchester, including sampling and GIFGIF Booths, offering people the chance to see their animated GIF live on Birmingham’s Brand New Media Eyes and Manchester’s Printworks Screen #WhoSaysNoToMentos #MentosBirmingham #MentosManchester

2015

Mentos: An Official Sponsor Of Rugby Aid 2015

Mentos is proud to announce official sponsorship of BT Sport Rugby Aid 2015 in association with The Sun. The event raised over £150,000 for Rugby for Heroes!

2015

Mentos Sponsors 'the Bong Game' On Capital Fm

Mentos features on London's #1 Radio Station throughout January 2015, sponsoring 'The Bong Game'